Experiential Marketing
Portfolio

Air Fresh Marketing partnered with Skinny Mixes to execute a sampling activation in New York City. Our team provided effective promotional engagement through street team product distribution to enhance brand visibility and consumer interaction, ensuring a memorable experience for the audience.

Air Fresh Marketing partnered with Durex to execute a dynamic street team activation in Milwaukee, Wisconsin. Our energetic team of brand ambassadors engaged the local community through strategic product sampling, promotional giveaways, and interactive consumer engagement at high-traffic locations throughout the city. The campaign successfully reached thousands of consumers, creating memorable brand interactions and driving significant awareness for Durex products in the Milwaukee market.

Air Fresh Marketing executed a comprehensive brand ambassador campaign for Libon's NYC market expansion, targeting the vibrant Brooklyn and Bronx communities. Our diverse team of locally-sourced brand ambassadors conducted grassroots outreach, engaging residents through neighborhood activations, community events, and one-on-one consumer interactions. The campaign successfully introduced Libon to thousands of new potential users while building authentic connections within these culturally rich neighborhoods.

When +44 Formula One needed to make a statement at the inaugural Las Vegas Grand Prix, they turned to Air Fresh Marketing to staff their premium activation at The Wynn. Over 11 electrifying days, our team of 25+ brand ambassadors created VIP-level experiences for thousands of racing fans, managing guest flow, product showcases, and high-touch hospitality that matched the luxury positioning of both brands. The activation became one of the most talked-about experiences of race week.

Air Fresh Marketing partnered with Williams Racing to execute event staffing in Las Vegas, Miami, and Texas. Our team provided essential support to enhance brand presence and engagement at key racing events, ensuring a memorable experience for attendees and strengthening the brand's market impact.

1800 Tequila partnered with Air Fresh Marketing to execute an engaging brand activation during the NBA All Star Weekend in Los Angeles. Our team provided comprehensive event staffing, experiential event support, and sampling activation at Terra Gallery to enhance brand visibility and create memorable experiences for attendees.

Air Fresh Marketing partnered with Baja Brewing to execute a beer sampling activation in Las Vegas and San Diego at Northgate Market locations. Our team provided brand ambassadors and event staffing to drive engagement and enhance brand awareness, ensuring a memorable experience for attendees.

Air Fresh Marketing partnered with Meijer to execute brand activations across the Midwest including OSU Football Tailgates, University of Michigan Beach Day, Milwaukee Zoo events, and Illini Frenzy. Our team provided strategic marketing services to enhance customer engagement and awareness.

Air Fresh Marketing partnered with Waiakea Hawaiian Volcanic Water to execute a street team activation during the Opening Weekend at Yankee Stadium in New York City. Our brand ambassadors engaged thousands of fans through product sampling and positive interactions, leveraging Aaron Judge's endorsement to enhance brand awareness and recognition.

Buffalo Wild Wings GO! partnered with Air Fresh Marketing to execute a brand activation in New York City. Our team provided brand ambassadors and street team promotion to enhance local engagement and visibility for the Buffalo Wild Wings brand in the East Village area.

Air Fresh Marketing partnered with Wagamama to execute a street team marketing campaign across multiple U.S. markets. Our brand ambassadors engaged consumers directly, distributing promotional offers and food samples to increase awareness and foot traffic, resulting in significant consumer interaction and immediate dining decisions.

Air Fresh Marketing partnered with Culinary Dropout to execute a grand opening promotion in the Atlanta market. Our team provided brand activation and street team promotion to create an engaging experience that successfully increased local awareness and customer engagement during the launch event.

Air Fresh Marketing partnered with Katjes USA Inc. to execute a brand activation at the Sweets & Snacks trade show in Chicago/Indianapolis. Our team provided experiential event staffing and sampling activation, effectively engaging attendees and enhancing brand visibility during the event.

Microsoft needed flawless execution for their presence at NRF, the world's largest retail conference. Air Fresh deployed a team of 15 trained brand ambassadors to manage guest experience across Microsoft's 10,000+ sq ft exhibition space at the Javits Center. Our team handled VIP meeting coordination, product demo scheduling, attendee flow management, and real-time support for Microsoft executives - resulting in their smoothest NRF activation to date and a multi-year partnership.

Netflix enlisted Air Fresh to staff their Hollywood premiere events at Goya Studios - high-stakes, celebrity-attended launches where every detail matters. Our team managed red carpet flow, VIP arrivals, talent green rooms, and fan experiences for 3 major series premieres. We coordinated with Netflix's production team, security, and talent management to ensure seamless execution while maintaining the electric energy fans expect from a Netflix premiere.

Air Fresh Marketing partnered with TED to execute event staffing for the TED Conference in Atlanta. Our team provided comprehensive guest experience support across multiple venues including Pullman Yards, ensuring smooth check-in, badge distribution, attendee flow management, refuel area staffing, and VIP arrival support throughout the event.

Clarins partnered with Air Fresh Marketing to execute a multi-market product launch tour in the beauty and skincare industry. Our team provided event staffing, sampling activation, and street team promotion at Macy's and Nordstrom locations, ensuring a seamless and engaging experience for the brand while effectively reaching target audiences.

Air Fresh Marketing partnered with BYOMA to execute a product sampling tour across major markets including Atlanta, Chicago, Denver, Miami, New York City, and Texas. Our team provided event staffing, sampling activation, and street team promotion at Ulta Beauty locations, successfully enhancing brand visibility and engagement during the activation period.

Air Fresh Marketing partnered with Polaris to execute a booth activation at the National Finals Rodeo in Las Vegas. Our team provided event staffing and brand ambassador services to drive consumer engagement and lead capture, ensuring a seamless and engaging experience for the brand throughout the 10-day event.

Dash Car Wash partnered with Air Fresh Marketing to execute a grand opening event in Las Vegas from September 26 to October 13, 2024. Our team provided event staffing and promotional support through brand ambassadors and street teams, successfully driving engagement and awareness for the new location.

Cirque du Soleil partnered with Air Fresh Marketing to execute a street team promotion in Dallas at the Great State Fair of Texas from October 11-14, 2024. Our brand ambassadors provided engaging brand activation and event staffing, successfully enhancing the brand's visibility and interaction within the local community.

Air Fresh Marketing partnered with MrBeast to execute an experiential event staffing and sampling tour in Las Vegas and New York City. Our team provided comprehensive event staffing services, ensuring engaging and memorable experiences that resonated with attendees and enhanced brand visibility.

Bond Vet partnered with Air Fresh Marketing to execute grand opening events across multiple locations including Narbeth PA, Paramus NJ, Glenview, and Ponce. Our efforts included event staffing, flyering, and street team promotions, driving awareness and engagement within pet owner communities for these new veterinary facilities.

Air Fresh Marketing partnered with Qwick to execute a street team activation at SXSW in Austin, Texas. Our team provided brand ambassadors and guerilla marketing services to enhance brand awareness and engage festival attendees, resulting in hundreds of direct interactions and heightened visibility across the event.

Air Fresh Marketing partnered with Starbucks to execute a dynamic brand activation in the coffee industry. Our team provided engaging promotional events that enhanced customer interaction and increased brand loyalty, ensuring a memorable experience that resonated with coffee lovers.

Air Fresh Marketing partnered with Solar Company to execute a comprehensive marketing activation focused on promoting solar energy solutions. Our team provided targeted outreach and engagement strategies to increase brand awareness and customer acquisition, ensuring a significant impact in the renewable energy market.

Air Fresh Marketing partnered with Topps to execute a fan engagement activation at the NHL All Star Beach Fest in Miami. Our team provided brand ambassadors, booth support, and consumer education, driving app downloads and creating a high-energy experience that resonated with attendees, resulting in hundreds of interactions and strong demand for exclusive giveaways.

Conference and trade show staffing for Cortie Digital featuring tech demonstrations, lead capture, and B2B networking support.

Product launch and sampling campaign for Peelzon skincare featuring beauty consultants, in-store demonstrations, and influencer events.

Event staffing and promotional support for Brooklyn Magazine events including launch parties, cultural events, and brand partnerships.

Air Fresh Marketing partnered with Merrell to execute a high-energy brand activation campaign in Denver, Colorado, bringing the brand's 'Trail Tested' ethos directly to outdoor enthusiasts. Our team of trained brand ambassadors set up experiential activations at trailheads, outdoor festivals, and retail locations across the Front Range, giving consumers hands-on product trials with Merrell's latest hiking footwear and apparel. Each activation featured guided trail walks, product fitting stations, and interactive brand experiences designed to connect consumers with the Merrell lifestyle. Our ambassadors educated attendees on Merrell's Vibram sole technology, waterproof construction, and sustainability initiatives while capturing leads and driving retail traffic. The campaign generated significant foot traffic at local REI, Dick's Sporting Goods, and independent outdoor retailers, resulting in measurable sell-through increases during the activation period.

Air Fresh Marketing partnered with Grubhub to enhance their brand presence through targeted activations in the food delivery industry in New York City. Our team provided restaurant catering street team services, driving customer engagement and awareness through strategic outreach campaigns.

National sampling campaign for Premier Protein featuring in-store demos, gym activations, and health-focused event marketing.

National marketing campaign for Clif Bar featuring outdoor event sponsorships, athlete partnerships, and adventure sports activations.

US product launch campaign for Boss Coffee featuring street team activations, sampling events, and brand awareness campaigns in key urban markets.

Residential property marketing and leasing support for Aimco featuring community events, prospect engagement, and brand ambassador programs.

Lyft needed boots on the ground in 6 major markets to drive app downloads and rider acquisition during peak summer season. Air Fresh coordinated a 4-month campaign deploying street teams across Chicago, Dallas, Denver, Los Angeles, Miami, and NYC - hitting festivals, sporting events, and high-traffic locations. Our teams distributed 50,000+ promo codes, drove 12,000+ new app downloads, and generated 25,000+ direct consumer engagements. The campaign delivered a $2.30 cost-per-acquisition - 40% below Lyft's digital-only benchmarks.

MAC tapped Air Fresh to execute the nationwide launch of their Powder Kiss lipstick collection - one of their biggest product launches of the year. We deployed 75+ beauty-trained brand ambassadors across 9 major markets simultaneously, activating at MAC flagship stores, Macy's, Nordstrom, Ulta, and Bloomingdale's. Our team conducted live makeup applications, drove social sharing, and captured customer data. The launch exceeded sales targets by 40% in staffed locations vs. non-staffed stores.

National staffing and marketing campaign for Adidas featuring athlete events, retail activations, and sports marketing initiatives.

National marketing campaign for Visible wireless featuring street team activations, promotional events, and customer acquisition programs.