Overview
Lyft needed boots on the ground in 6 major markets to drive app downloads and rider acquisition during peak summer season. Air Fresh coordinated a 4-month campaign deploying street teams across Chicago, Dallas, Denver, Los Angeles, Miami, and NYC - hitting festivals, sporting events, and high-traffic locations. Our teams distributed 50,000+ promo codes, drove 12,000+ new app downloads, and generated 25,000+ direct consumer engagements. The campaign delivered a $2.30 cost-per-acquisition - 40% below Lyft's digital-only benchmarks.
Overview
Lyft needed boots on the ground in 6 major markets to drive app downloads and rider acquisition during peak summer season. Air Fresh coordinated a 4-month campaign deploying street teams across Chicago, Dallas, Denver, Los Angeles, Miami, and NYC - hitting festivals, sporting events, and high-traffic locations. Our teams distributed 50,000+ promo codes, drove 12,000+ new app downloads, and generated 25,000+ direct consumer engagements. The campaign delivered a $2.30 cost-per-acquisition - 40% below Lyft's digital-only benchmarks.
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