Overview
MAC tapped Air Fresh to execute the nationwide launch of their Powder Kiss lipstick collection - one of their biggest product launches of the year. We deployed 75+ beauty-trained brand ambassadors across 9 major markets simultaneously, activating at MAC flagship stores, Macy's, Nordstrom, Ulta, and Bloomingdale's. Our team conducted live makeup applications, drove social sharing, and captured customer data. The launch exceeded sales targets by 40% in staffed locations vs. non-staffed stores.
Overview
MAC tapped Air Fresh to execute the nationwide launch of their Powder Kiss lipstick collection - one of their biggest product launches of the year. We deployed 75+ beauty-trained brand ambassadors across 9 major markets simultaneously, activating at MAC flagship stores, Macy's, Nordstrom, Ulta, and Bloomingdale's. Our team conducted live makeup applications, drove social sharing, and captured customer data. The launch exceeded sales targets by 40% in staffed locations vs. non-staffed stores.
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