SEMA Show Event Staffing & Brand Ambassadors

## Why SEMA Is the Automotive Aftermarket's Biggest Stage SEMA (Specialty Equipment Market Association) Show is the definitive showcase for the automotive aftermarket industry. Over 2,400 exhibitors display the latest in performance parts, accessories, restoration products, wheels and tires, tools, and automotive technology to buyers from around the world. ### SEMA Show Profile - Attendance: 160,000+ industry professionals - Exhibitors: 2,400+ companies across 1 million square feet - Trade-only: Open exclusively to industry professionals, media, and exhibitors - Duration: 4 days in November - Location: Las Vegas Convention Center (full facility) ## SEMA Show Staffing Services ### Automotive Product Specialists Our SEMA booth staff understand automotive aftermarket products—performance parts, suspension systems, exhaust systems, wheels, tires, and accessories. They engage with shop owners, distributors, and enthusiasts using accurate technical language. ### Custom Vehicle Display Staff SEMA's famous vehicle builds attract massive attention. We provide staff who can present custom vehicles, discuss modifications and parts used, and drive traffic to your booth through vehicle showcase engagement. ### B2B Sales Support SEMA is a buying show. Our staff support your sales team by qualifying leads, scheduling meetings, capturing contact information, and managing booth traffic so your senior sales personnel focus on closing deals. ### Outdoor Vehicle Experience Staff SEMA's outdoor sections feature ride-and-drive experiences, off-road courses, and vehicle demonstrations. We provide staff for these dynamic automotive experiences. ### New Product Launch Support SEMA is where new aftermarket products debut. We staff product launch presentations with trained specialists who can demonstrate new products and articulate competitive advantages. ## Automotive Aftermarket Knowledge SEMA staff should understand: - Automotive parts categories (performance, restoration, accessories, tools) - Vehicle platforms and model-specific compatibility - Industry distribution channels (jobbers, WDs, retailers) - Installation and fitment considerations - Competitive product positioning within aftermarket categories ## Las Vegas Convention Center Logistics SEMA occupies the entire Las Vegas Convention Center—one of the largest convention spaces in North America. Staff must navigate multiple halls, outdoor demonstration areas, and parking lot activations. Our SEMA-experienced staff know the venue layout and manage the long distances between areas efficiently. ## Staff Your SEMA Booth Air Fresh Marketing provides automotive-knowledgeable booth staff for the SEMA Show. Our teams combine aftermarket industry knowledge with professional trade show engagement skills. Contact us to staff your SEMA activation.